Regional Business Development Manager

Birmingham
Permanent
FMCG, Manufacturing, Sales
£ 40000 - £ 45000 Per Annum

Regional Business Development Manager

Permanent
Birmingham
EXTERNAL
£40000 - £45000 Per Annum

Regional Business Development Manager / Account Manager – Workwear

Salary: £40,000 – £45,000 basic + commission & profit share (OTE c. £55-60k+ first year)
Location: Field-based – UK regional patch (Midlands preferred)
Type: Full-time, permanent | Field-based (4 days per week with customers)


Are you a relationship-driven sales professional who values long-term partnerships over quick wins?

Our client is a well-established, values-led manufacturer operating across the schoolwear and workwear markets. As part of their continued investment in workwear, they are expanding their field-based sales capability and are now looking to appoint a Regional Business Development Manager / Account Manager.

This role offers a genuine opportunity to build meaningful customer relationships in a sector where face-to-face engagement has historically been limited, with strong support from an established brand and operational infrastructure.


The Opportunity

This is a balanced, field-based sales role, with an even split between developing existing customer accounts and winning new business within your region. You will take ownership of an established portfolio while also proactively identifying and converting new customers, using a consultative, service-led approach.

The focus is firmly on long-term customer partnerships, product trials and repeat business, rather than transactional selling. You’ll be trusted to manage your territory autonomously, spending the majority of your time with customers and acting as a true ambassador for the business.


Key Responsibilities

New Business Development (c. 50%)

  • Identify, approach and convert new workwear customers within your region

  • Generate demand through product sampling, trials and service-led proposals

  • Conduct customer visits and product demonstrations to showcase products and capabilities

  • Build and maintain a sustainable pipeline of new business opportunities

Account Management & Customer Growth (c. 50%)

  • Manage and grow an existing portfolio of workwear customers

  • Develop strong, long-term relationships through regular face-to-face engagement

  • Identify upselling and cross-selling opportunities aligned to customer needs

  • Maximise retention, repeat business and overall account value

Customer Experience & Collaboration

  • Act as the primary point of contact for customers, ensuring excellent service levels

  • Work closely with internal teams to ensure smooth onboarding and ongoing delivery

  • Capture and share customer feedback to support continuous improvement

  • Maintain accurate records of sales activity, pipeline and customer interactions


Person Specification

  • Proven track record in field-based B2B sales and/or account management

  • High-energy, self-motivated and well-organised, with the ability to manage a regional territory

  • Strong customer service mindset with a relationship-led approach to sales

  • Resilient and proactive, comfortable developing both new and existing customers

  • Experience within workwear, uniforms, healthcare clothing or a related B2B sector preferred

  • Excellent interpersonal and communication skills

  • Full UK driving licence and willingness to travel extensively within the region


Salary & Benefits

  • £40,000 – £45,000 basic salary

  • Commission c.£10-15K+ OTE in Year One

  • Profit share: c. £3,000

  • Car or car allowance provided

  • Flexible, values-led working environment

  • Strong support, clear expectations and autonomy in role


To apply, please submit your CV by clicking on the relevant links. If successful, you will be contacted by one of our consultants within 3 working days. Unfortunately, due to the volume of applications we expect to receive for this vacancy, if you do not hear from us within this time, you should presume your application has been unsuccessful on this occasion.

Grassroots Recruitment is acting as a recruitment agency and a recruitment business in respect of this vacancy. Grassroots Recruitment is an equal opportunities employer and recruiter. We welcome applications from all sections of the community, regardless of age, race, sex, sexual orientation, marital status, religion or disability.

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